Build Capacity

Capacity Is the Key

For me, the “ready” phase isn’t about perfect plans; it’s about capacity—the ability to handle whatever comes next.

Being an entrepreneur means getting knocked down—a lot. What matters is how well you can bounce back.

• Do you have a business bank account? Great—get a second one.
• Have a beautiful website? Excellent—make sure you can edit it without relying on a developer.

Too often, entrepreneurs build a comfort zone instead of building capacity. They don’t think about what happens if things go wrong.

Where to Build Capacity in Your Business

A good starting point is identifying single points of failure in your business.

• If you lose your only bank account, how do you get paid?
• If your website is the main driver of traffic but can’t be updated easily, what happens if your messaging needs to change?
• If you rely on one marketing channel, what do you do if it suddenly stops working?

We’re used to having choices in everyday life—fast food, streaming services, shopping options—yet we often fail to give our businesses the same flexibility.

Why Capacity Beats Planning

For me, having a great idea and the ability to adapt are far more valuable than a rigid plan.

And that’s why my team sometimes gets frustrated. One day, I’ll be preaching one direction, and the next, I’m pivoting based on an unexpected turn. But here’s the thing—that pivot only works because we’ve built the capacity to handle it.

That mindset is exactly what led me to start Yellowstone. How is every small business supposed to develop the skills to navigate constant change? They can’t—which is why we built a business with the capacity to handle anything, so other businesses don’t have to figure it all out alone.