I Forgot..

I Forgot the Post I Wanted to Write

Picture the scene.
You’re driving. The radio’s on. A phrase lands just right — bam, inspiration strikes. A blog post starts to form in your head. Years of experience condensed into a thousand words. You feel that “this is a good one” excitement.

Fast-forward a few hours…
It’s gone. Completely vanished.

In that moment, I was certain I had something valuable to say. Now, all I have is the echo of a good idea — and a quiet reminder of what it means to run a business and live a creative life.

This Post Is Just a Tribute

There’s a Tenacious D song called Tribute. It talks about writing a song about the greatest song in the world… but not remembering what that song was. This blog is like that. A tribute to a great, fleeting idea — now lost to the wind.

I don’t know about you, but I often have these passing moments of brilliance. In the shower. Reading. Driving. A thought pops in, and unless I catch it immediately, it starts packing its bags.

Unfortunately for me, driving is the worst place an idea can show up. Thanks to mobile phone laws, I can’t just email myself before it disappears. At home, it’s different — I’ll be lying in bed, and bam, the idea hits. I then have to wake myself up enough to type it out and send it to myself before I forget. But in the car? That idea’s just out the window.

Life’s Loud — and Everyone Wants a Piece of You

Now, I don’t know if it’s an entrepreneur thing, a stress thing, or just the fact I’m now over 30 (and everything seems a bit more… downhill). But as Jeremy Clarkson perfectly put it in the final episode of Clarkson’s Farm season 4:

“Everyone wants a bit of my time.”

That line hit me. Life is so consuming. So full of noise and pull. And often, it’s the simplest things — like remembering a passing thought — that become the hardest to hold on to.

The Overwhelm No One Talks About

Here’s the truth: I’ve felt overwhelmed for about ten years.
But it wasn’t until recently that I started to say it out loud.

Why? Probably the same reason a lot of people don’t — fear of being seen as a failure. Needing that external validation. But through good therapy, I finally realised: I don’t care if you think I’m a failure.

The thing about feeling overwhelmed is, even the smallest things wind you up. And in small business, everything’s a small thing. A task here. A deadline there. And before you know it, you’re drowning in tiny weights.

We all have a negative brain bias — we focus on what’s going wrong more than what’s going right. It’s dangerous. It makes you fall out of love with your business. With yourself. It can trap you in a cycle of pressure, where even the good days feel heavy.

There’s No Magic Button

Here’s what I’m slowly learning: the overwhelm doesn’t vanish.
There’s no switch. No hack. No “10 tips for avoiding burnout” that’ll solve it all.

Some days the road is clear. Other days it’s full of potholes and fog. But you drive anyway.

You start to see your thoughts, not become them.
You let them pass by the window instead of pulling them into the front seat.

And when those great ideas slip through your fingers? Maybe they weren’t wasted. Maybe they’re part of the landscape — little creative rehearsals. Maybe they’re ideas not quite ready yet. Not everything has to be published to be valuable.

Let Go of the Guilt

I used to think productivity meant capturing every thought, replying to every email, ticking every box.

Now? I think real productivity is knowing what matters — and letting go of the rest without guilt.

That includes letting go of the pressure to be “on” all the time. To have it all figured out. To never forget.

And weirdly, admitting all this — that I forgot, that I get overwhelmed, that I’m just one person — it feels freeing. Like taking off a jacket that didn’t fit anymore.

This Wasn’t the Blog I Meant to Write…

But maybe it’s the one I needed.
Maybe it’s the one you needed, too.

A little reminder that your brain is doing its best.
That your business doesn’t need you to be perfect.
That you can forget stuff and still be doing a damn good job.

Oh, and in case you needed to hear it —
It’s not just you. We all forget the important stuff sometimes.
We’re all human.

Will Ryles

Entrepreneur & Founder | Yellowstone Accounts

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